I got a great report from Tara Johnson this week about her fun little mini-tour to Illinois earlier this month. One of the engagements she lined up was a connection through fellow Incubator roster artist, Darrin Thurman and his home church. That’s one of the cool things about the Incubator Creative Group booking system… the organic connections roster artists have and how they can be great starter branches for booking and ministry opportunities. It’s so fun to see Tara getting out there with her program. She’s put a ton of work into her ministry over the years and it’s finally coming to fruition. “I am so grateful for the opportunities that God has provided though Incubator,” Tara said. “Your direction, guidance and encouragement have been crucial to my music ministry. It is so exciting to see the work we’ve put in the past several years blossoming into a vibrant ministry – and it is pretty fun too!”
She went on to tell me more about the highlights of the trip. “I met some amazing believers and some people who were dealing with some very difficult situations,” says Tara. “While singing at Fountain of Life United Methodist Church in Buffalo, Illinois, a lady came up to me with teary eyes and carrying the weight of the world on her shoulders. She told me that she was a perfectionist and a people pleaser, just like I used to be. She was seeking a way to find that joy that she used to having in walking with the Lord. Another woman came up sobbing and worried about her son who had just lost his job. We held on to each other and prayed together. That is the most satisfying part of my music ministry. Developing my talents as a musician and artist are a wonderful thing, and learning how to keep my ministry going with smart business decisions is important. But none is so precious as praying with someone who is broken, beaten down and desperate to feel God’s touch. Not only that, I get to meet some fun-loving people who love the Lord. I always head home filled with a heart of praise, laughter and thanksgiving.”
Tara Johnson and reports like these are why I keep at this crazy career of mine with Incubator Creative Group. She’s a perfect example of an artist who has put in the hours to treat her ministry seriously and is reaping the results. Watch for two brand new Incubator Records Sneak Peep singles releasing for Tara in the next couple months.
Tami Rowbotham
Vice President, A&R
Incubator Creative Group
About Me
- IncubatorCreativeGroup
- Tami J. Rowbotham is Executive Vice President of Incubator Creative Group, an innovative ministry incubator organization established in 1989 serving emerging Christian artists and communicators in the US, Canada, Europe, Australia, South America and Asia. She has served as the primary artist manager and director for Incubator's roster of clients since 1990. Prior to Incubator, Tami traveled full-time as a Christian vocalist who self-booked 150+ dates per year. In addition to her professional career, she has served in leadership in various community organizations including the chamber of commerce, community non-profits, and political committees. Her enthusiastic and gregarious style make her an engaging speaker at music industry and ministry events.